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- What Is a Shipping Label? – From Basics to Complete Shipping Label Solutions by sailinglabel
What Is a Shipping Label? – From Basics to Complete Shipping Label Solutions by sailinglabel
Special paper coated for direct thermal printing.
Produces clear, durable prints without ink or toner.
Commonly used in POS, ATM, and receipt printers.
Available in rolls of various widths and lengths.
What Is a Shipping Label?
In simple terms, a shipping label is the information carrier attached to a parcel, carton, or mailer. It tells the logistics system:
- Where the shipment comes from (shipper information);
- Where it should go (consignee information);
- Which carrier and service are used;
- How the package should be routed, sorted and handled during transit.
A standard shipping label is:
- Printed →
- Applied to the box or mailer →
- Scanned and read multiple times by sorting lines, handheld scanners and warehouse staff until the parcel is delivered.
What Information Is on a Shipping Label?
Different platforms and carriers use different layouts, but most shipping labels include:
- Shipper details – company/name, address, phone number;
- Consignee details – name, full address, phone number;
- Tracking / waybill number – represented in human-readable text plus barcode or QR code;
- Barcode / QR code – read by scanners and sortation systems for routing;
- Carrier information – name, logo and service type (economy, standard, express, etc.);
- Routing / sorting info – hub codes, destination codes, route indicators (where applicable);
- Weight and size info – actual or chargeable weight (for some carriers);
- Special handling flags – fragile, cold chain, signature required, COD and similar instructions.

What Role Does a Shipping Label Play in Logistics?
Without a shipping label, a parcel is just an anonymous box in the warehouse. A properly designed and printed shipping label enables you to:
Be recognized by the system
every scan starts from the label
Sort and load quickly
automated sortation routes parcels based on the barcode/QR data
Provide real-time tracking
each scan updates tracking information for systems and customers
Reduce human error
scanning replaces handwriting and manual input, cutting mis-shipments and wrong deliverie
Common Types of Shipping Labels
In real operations, shipping labels can be grouped into several types:
E-commerce / parcel shipping labels
Standard labels for online orders (such as 4" × 6" / 100 × 150 mm)
International / cross-border shipping labels
Used together with customs declarations, duty/tax labels and commercial invoices
Warehousing & transfer labels
Internal labels when parcels move between warehouses and hubs
Return labels
Pre-included in the parcel or generated later by the customer for returns
What Materials and Printing Methods Are Used for Shipping Labels?
No Middlemen
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For shipping labels, the main material/printing combinations are:
Facestocks can be: Thermal paper or coated paper; Synthetic paper or PP / PE / PET films for water-, oil- and tear-resistant applications.

Direct thermal shipping labels
- Printed directly with a thermal printer, no ribbon needed;
- Low-cost and fast, the most common option for e-commerce labels;
- Suitable for typical shipments that only need to stay readable for 7–30 days.

Thermal transfer shipping labels
- Printed with a ribbon;
- More durable and resistant to abrasion and environment;
- Ideal for long-distance, cross-border, or warehouse ID labels that must last longer.

What Shipping Label Products Does sailinglabel Provide?
As a label manufacturer, sailinglabel offers:
- Shipping labels in key sizes such as 4″ × 6″, 100 × 150 mm, 100 × 100 mm and more;
- Direct thermal shipping labels, thermal transfer shipping labels, and synthetic/film-based labels;
- Roll and fanfold formats compatible with Zebra, TSC, Godex and other common printers;
- Constructions tailored for ambient, chilled, cold-chain and overseas-warehouse environments.
You can choose from standard SKUs or build custom specs with your own branding.
Factory Area
Monthly delivery exceeded
Label production line
Esportazione di container per anno
Multiple dedicated thermal / thermal-transfer presses
- Covering carta termica, coated paper, synthetic paper and film materials;
- Designed for long-term, high-volume supply of e-commerce and warehouse labels.
High-speed die-cutting and slitting lines
- Tight dimensional control for stable automatic labelling and fast printing.
Regular stock of core shipping label materials
- Standard constructions and sizes held in inventory for fast lead times and peak-season supply.

Indicative capacity
- Hundreds of thousands of shipping labels per day on a single shift, with room to scale further.
Why Are “Simple” Shipping Labels Actually Critical?
Many people see a shipping label as “just a sticker”, but for warehouses and carriers it directly affects:
Sortation efficiency
Poor print quality or low barcode contrast slows down the whole line
Complaint and lost-parcel rates
Faded or missing labels easily become “untrackable shipments
Labour cost
Reprinting, re-labelling and manual data entry all consume time and money
Customer experience
Dad tracking or mis-delivery feeds directly into ratings and brand perception.
Customization Options – From “What Is a Shipping Label” to “Your Own Label Program”
Once you understand what a shipping label is, you can work with sailinglabel to build your own configuration:

Size & layout
Matched to platform templates, carton sizes and overseas-warehouse rules

Material constructions
Economy / standard / durable, direct thermal / thermal transfer, paper / film
Roll parameters
Core size, labels per roll, maximum OD, with or without black marks
Pre-printed content
Logos, brand colours, handling icons, sorting aids

Packaging options
Neutral packaging or full private-label packs for distribution and cross-border sales
Cooperation & Ordering Flow
01
Requirements discussion
Tell sailinglabel:
- Your main platforms / channels (which define label size and template needs);
- Expected daily / monthly shipping volume;
- Operating environments (ambient, chilled, cold chain, overseas warehouses, etc.);
- Printer types and models you are currently using;
- Whether you need private-label branding or OEM packaging.
02
Proposal & samples
- We provide 1–2 suggested shipping label constructions and specs;
- We send sample rolls or sheets for you to test printing, application and scanning in your real workflow.
03
Final spec & formal quotation
- We fine-tune materials, sizes, roll setup and packing based on test results;
- We confirm the final spec sheet and formal pricing.
04
Production & delivery
- We arrange mass production, quality inspection and packing;
- We ship to your local warehouse or overseas warehouse as planned.
05
Replenishment & optimization
- We keep improving constructions and processes based on real-world feedback;
- Together we plan peak-season stock, replenishment rhythm and safety inventory.
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Contact us for a free quote
Un produttore di fabbrica specializzato nella produzione di etichette autoadesive di alta gamma che integra ricerca e sviluppo, produzione, vendite e servizio post-vendita.






















