In the modern business world, labels are more than just a simple sticker, they are the key to product messaging. Whether in retail, logistics or healthcare, labels carry key information about products and provide important guidance to consumers. However, the quality and choice of labels is critical to the effectiveness of information delivery. In this article, we look at the different label material types, their properties and applications across a range of industries to help you choose the best one for your needs.


Bi-oriented polypropylene film (BOPP) is a plastic film made from polypropylene, prepared through a special bi-directional stretching process.BOPP film has excellent physical properties and chemical stability, showing high strength, high transparency, low air permeability, good flatness and weather resistance. It is widely used in various packaging fields, such as food, medicine, daily chemicals, electronic products, etc., for making bags, packaging tapes, labels, advertising materials, etc. BOPP film can be specially treated according to different needs, such as printing, coating, metallisation, etc., in order to meet the packaging requirements of different products. Due to its excellent performance and various processing methods, BOPP film has become one of the most popular and widely used materials in the packaging industry, providing good protection and presentation of products, as well as meeting environmental requirements. We offer a wide range of BOPP materials to give you the exact look you want.

White BOPP film is a special type of bi-oriented polypropylene film that has unique features and advantages over ordinary BOPP films. Firstly, white BOPP film presents a pure white colour in the material, which gives it a more elegant and clearer appearance than ordinary transparent BOPP, making the packaged product more attractive. Secondly, white BOPP film retains the excellent properties of BOPP film, such as high strength, high transparency, low air permeability, etc., which can effectively protect the products inside the package from external factors. In addition, white BOPP film also has good printing performance, can achieve a variety of printing effects, such as screen printing, letterpress printing, etc., for the packaging to add more design elements and brand identity. The excellent sealing properties of white BOPP films also make the packaging more robust and reliable. In terms of application, white BOPP film is widely used in the packaging of food, pharmaceuticals, daily chemical products, etc. It is especially suitable for the packaging of high-grade products, such as chocolates and gift boxes. Overall, white BOPP film has both the excellent characteristics of BOPP film and the attractiveness of white appearance, which is a packaging material with both functionality and aesthetics, providing more possibilities for product packaging and marketing.

②Transparent BOPP

Transparent BOPP is best suited for achieving a label-less appearance. Label-less appearance is a simple appearance of container appearance without the paper aesthetics of branding art, but only the information conveyed through words. Clear BOPP has all the physical properties of white BOPP. One of the amazing aspects of using clear film as a labelling material is that it allows you to play with opacity, when the look you want may be a semi-transparent text design, there are different levels of opacity and transparency that can be achieved with ink when using clear BOPP.


Paper labels are often the most cost-effective and simple labelling material with a variety of uses. It is the material of choice when the product will not be exposed to extreme environments such as moisture, and when simplicity and cost of labelling is the only concern. Whilst it does not offer the same level of robustness as BOPP, they do have their own advantages and disadvantages, with paper labels being suitable for products that require a traditional and natural feel, whilst BOPP labels are suitable for product packaging that requires a higher level of durability, clarity and modernity.

Direct Thermal paper

Direct Thermal paper labels are mainly used for applications such as barcode or address labels, which do not require additional ink or ribbon. The surface of this type of label material is covered with a thermally sensitive layer, which is heated by the printhead during the printing process, causing the thermally sensitive layer to change colour and thus printing. Its advantages include simplicity and speed, high clarity, space saving and durability. Since no additional ink or ribbon is required, the printing process is simpler and more cost effective, while the printout has good clarity and contrast. One thing to remember is that these labels will fade over time. This is why they are usually used to convey information that only needs to be known temporarily, such as receipts, shipping labels. It is important to note that these labels should usually be stored under normal indoor conditions again, and if they are exposed to sunlight, the colouring process will be accelerated.


The choice of material is only one aspect of the choice of labels, but also the choice of coatings, glues, colours, etc., depending on the environment in which the labels will be used. Colour and so on, although the article has an introduction to focus on the material, but the label material and a variety of choices, if you do not know the product you need to label material, you can always contact us, our team will provide you with detailed answers!



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